If you haven't given LBRY a spin yet, here's a quick summary:
It's a decentralized content distribution network much like Bittorrent. Unlike Bittorrent, though, a currency system is involved--LBRY credits. This allows content creators to (optionally) charge for their work. The minimum charge is 0.1 LBRY (about $0.06 or €0.05 at time of writing), although prices will vary (obviously).
We've had attempts at a decentralized/payment-incentivized content network before. Joystream appears to be a working model, but it has a few shortcomings in comparison: mostly the two facts that there is no equivalent of LBRY's identity model (meaning that the whole content producer/ consumer dynamic doesn't exist) and that it's closed source.
LBRY itself isn't complete yet--for example, I don't think you can get compensated for hosting content yet--but the GUI version is functional.
Not only that, but the developers are approaching it in a fairly decent manner.
When it comes to creating a product heavily based around user-produced content, three things matter: the backend, the frontend, and the users/content. The first two are often blent together, but it's best to view them as separate concerns. Personally, I prefer the 'If you build it, they will come' approach--the idea that when developing, the backend/frontend should be priority one--and that the users and content will naturally arrive if the platform is well-made.
There's a 'stronger' version of this view that basically states that 'if you build it [the backend], they [frontend developers] will come', with the version above being an implied sequel of sorts. I don't mind this version for certain things (depends on the project), but social platforms that only attract developers and similar people don't always become quite as successful as they otherwise could.
The LBRY devs have given more attention to the userbase concern than I would've expected from a project this technical; I'd say the screenshot above shows that pretty well. I can't guess at LBRY's future with any huge degree of accuracy, but I think that it has an excellent shot at gaining significant prominence.
If you wanna give it a spin, please do use my referral link--we both get a little something out of that :)